Jerry’s Artist Outlet store is located in NJ. They have three locations and offer great variety of art supplies and products. Their customers consist of kids, young adults, college students and working professionals. Although they are art store and should have a an exemplary website it is the oposite. Their website looks like it was designed in early 2000s and has not been updated since. Our Main goal will be to give a website an upgrade that will be enjoyable for the users returning and new, make everything more intuitive and simplify whatever is causing confusion on the site. Maintain clear color scheme, change the font to make it look more modern. Eliminate all the unwanted material. Raise image resolution and size.
